Don’t Be the Hippie Car of Nonprofits

But seriously, this is a great example of way too many messages. Remember, people usually only can handle about one message at a time. And you’ll be lucky if you can consistently get your supporters to attribute one idea or concept to your organization.

The more messages you heap onto your message delivery vehicles (pun intended), the more you seem like a raving, wide-ranging, unfocused mess. People will react to your communications the way they would if you’d stuck bumper stickers all over your body — they’ll run the other way. Or cross to the other side of the street.