Some Keys to Success With Mid-level Giving

Over the years, SVMOW has enjoyed increased revenue from its donor base through strong renewal rates, increased frequency and upgraded gifts. However, as the program matured, the organization was faced with the same questions that many organizations confront when trying to build and grow a major-gifts program: how best to identify, cultivate and steward potential major donors. And, for a mid-sized, regional organization, SVMOW couldn’t afford to spend a lot on staff or financial resources on the project.