Some Keys to Success With Mid-level Giving

With that knowledge, we created the Circle of Angels program — an annual, mid-level gift program that gave donors an opportunity and a reason to significantly upgrade their support.

Circle of Angels has been incredibly successful. Last year, it solicited 2,000 targeted donors and generated more than $490,000 from 396 donors — an 8 percent response with more than a $1,200 average gift.