Some Keys to Success With Mid-level Giving

* Wherever possible — including the initial solicitation — we promote last year’s members. With a regional organization, even in a town as large as Los Angeles, seeing your friends’ names on a list (and not your own!) often is enough motivation to donate.

* Prospects are targeted appropriately. The invitation doesn’t mail to everyone — it’s highly targeted based on past giving history and, where possible, wealth overlay information and personal knowledge of the donor prospect.