Some Keys to Success With Mid-level Giving

* When we can, we involve Circle of Angels volunteers. COA volunteers are a core group of highly committed donors who write personal notes, make phone calls and lend support to the program.

In the end, the program is successful because it’s comprehensive and mixes both conventional direct-marketing techniques with traditional major-gift solicitation practices. It takes a large file, narrows it down to several hundred high-dollar donors and creates a semi-customized solicitation and stewardship program for them.