S(p)ending Money to Make Money

It's your nickel

The remaining 40 cents arrived mostly one nickel at a time. Leukemia & Lymphoma Society, Mothers Against Drunk Driving, Paralyzed Veterans of America (PVA) and Veterans of Foreign Wars (VFW) each sent me a nickel, attached to a sheet of address labels. They all phrase their messages slightly differently but use the coins to "make a point." The Leukemia & Lymphoma Society says the least about the nickel, but it's still central to its offer from the "How can 5¢ save a child's life?" envelope teaser to the "Let me tell you …" headline inside.