S(p)ending Money to Make Money

A few simple sentences say it all, and combined with the cheerful cartoon characters on the labels, this nickel offer looks like a winner to me.

VFW and PVA both address the value of a nickel. "When you and I were growing up, 5¢ seemed like a lot of money …" PVA's lead read, "… and it's still an invaluable amount to a veteran suffering from a spinal cord injury. Let me tell you why …" VFW writes that "a simple nickel is inspiring people across the country — caring Americans like you — to help our nation's war wounded." Both organizations ask for $15 gifts followed with "(that's 300 nickels)," and both do an excellent job of describing what that $15 contribution can do: "match the VA allocation for about six days" and "provide 375 minutes of phone time to a hero who desperately needs to hear comforting voices of family."