S(p)ending Money to Make Money
Some organizations mail coins to signify the importance of every penny raised.
Face value
Mothers Against Drunk Driving's explanation of the nickel offer is unique, as well as poignant. It begins at the bottom of the first page of the letter after several paragraphs telling the story of a young woman killed by a drunken driver:
"As painful as it is, Jerry and Paula want me to tell you their story — because they know if they can stop one person from driving drunk or save someone else's daughter, son or loved one from becoming a victim, it will be worth it.
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