S(p)ending Money to Make Money
Some organizations mail coins to signify the importance of every penny raised.
The letter goes on to say that you wouldn't think much about losing a nickel, but if you lost 12,000 of them, or $600, you'd notice. Then it asks you to imagine that each of the 12,000 lost coins represents the life of someone killed by a drunken driver, because that's how many people drunken driving kills annually. It's a nice tie-in with Alisa's story and helps make the nickel meaningful beyond its monetary value.
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