S(p)ending Money to Make Money
Some organizations mail coins to signify the importance of every penny raised.
Then a bit later in the letter, "I hope you'll pray with me today for Brenda and all those who struggle to get by in Appalachia. The two nickels I attached to this letter are a symbol of their plight, and a reminder that it takes so little to improve their lives."
A lot of people who review direct-response copy hate clichés and won't allow their use. Pity, because they can be quite effective, as in the close of the CAP letter. "When those of us who have more than two nickels to rub together share with those who don't, God can work miracles for people like Brenda."
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