Ready to ‘Go International’?

Moving on
With some of the groundwork done, you can begin the process of identifying markets that might match your objectives, cause and resources. Start by plotting out a global map of fundraising markets using data to assess where each one is in its lifecycle of professional fundraising opportunity. Systematically assess each emerging market against criteria for market development, and then overlay your own criteria. All of this should limit the globe to a few key markets that might match your needs.