Ready to ‘Go International’?

Choose markets where you are not necessarily following everyone else. Prioritise these markets, and then begin to use more detailed research to compare their suitability and opportunities against a well thought-out matrix of factors. With the right level of investment, this work should provide you with one to three key prospects. Ideally, these should be narrowed further; to reach the next stage, you really need to visit the short-listed countries to engage with the not-for-profit sector, suppliers, non-competing causes and, ideally, funders.