Ready to ‘Go International’?

At this point you need to move into a detailed market-entry strategy that literally outlines every possible aspect and includes all the due diligence and risk assessments.

Remember, market entry takes many forms: setting up an operation in market, marketing across a border between two countries, in partnership with an existing player in the market (may in time be a merger or acquisition), through an alliance with other organisations or through virtual market entry using the digital world. So a thorough strategy is critical to making the right choice.