Ready to ‘Go International’?
Some things to consider before you leap across the pond.
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Are you really ready?
Next is a careful consideration of internal readiness. I would start by asking if there are easier options at home to achieve your objectives. In other words, have you really “maxed out,” and is your market really full in relation to your cause and fundraising approach? This article is about the excitement of going international; however, never believe that this is an easy option. Do you have a successful domestic portfolio of techniques from which to build? Moving into new markets is about leveraging your skills, propositions and brand, so you need to build from strong foundations.
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- People:
- Margaret Battistelli
Tony Elischer
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