Ready to ‘Go International’?

Out of your existing activities, you will need to define a new market product — one that is relevant, dramatic and often life-threatening. We also now realise that focusing on a programme of securing regular, automated gifts is central to success. Cash programmes are high-risk and rarely reach sufficient volume quickly enough to be sustainable. The most successful new market product undoubtedly has been child sponsorship, but this has been successfully followed with propositions, like “$6 pays for a cataract operation in India” or protecting charismatic animal species from extinction.