Ready to ‘Go International’?

Who’s got your back?
What is the level of buy-in across the organisation? Moving into new markets requires the thinking and support of people across the organisation; it is not something that can simply be driven from the marketing department. Complete buy-in also is important in relation to the fact that entering new markets is never a short-term activity. Once started, it will take three to five years to begin to bear fruit, so people will have to stay with you. Staying with you also means supporting the right level of investment.