Ready to ‘Go International’?
Some things to consider before you leap across the pond.
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There are many examples of organisations that have gone down this route with either one year of funding or simply insufficient funding and then had to withdraw before the tipping point to success was reached. You need to think about three-year projections that will allow you to sustain and grow current operations while supporting the growth of a new market over that period. There are many variables here to assess the investment levels, but a reasonably deep war chest is pretty essential for success.
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- People:
- Margaret Battistelli
Tony Elischer
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