Ready to ‘Go International’?

You also need to consider the speed at which money may be required to follow through on successes as they are achieved. As well as the money invested in a new market, you might have to invest in support systems at home, donor care, reporting, database, etc. So the key is to leave no stone unturned.

What about your brand?
We all know how central your brand is to success in the modern world, but moving into new countries brings a whole new set of challenges — not the least of which is will your brand “fit” a new culture? Some charities have developed subbrands for their international expansions simply to help people understand who they are and what they stand for. Once on board, donors usually are pleased to hear of the main brand/organisation, which then lends credibility to the relationship.