Some Tips for Fundraising Success From Operation Smile

● It builds strong relationships with its vendors, thereby “developing strategic partners that are committed to our vision and work with us, not for us,” she says.

● It focuses on key elements that are essential to a successful direct-response program, including a commitment to “donor-first” principles, database quality, and comprehensive organizational and vendor training. Shawyer says an organization should never forget its mission or its donors.