Some Tips and a Tease …

That’s where we found the feature, “Marketing Meltdowns,” a compilation of ideas from three marketing experts that “will mend your membership efforts, recondition your convention, and pep up your promotions.” And it comes with the caveat: “It helps to be a little outrageous.”

From “How to Arrest a Membership Decline,” by Tony Rossell, Marketing General Inc.: Membership marketing meltdowns are most likely to occur in four areas: economic expectations, promotional testing, product adaptation and market potential. “At the first sign of stagnant or declining membership, you’d be wise to examine one of all of these potential problem areas. But preventive maintenance is even smarter.”