Night of the Brand Shamans
Something strange often happens when nonprofits turn their attention to branding.
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Jeff Brooks
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All that’s much easier said than done, but donors deserve it — and increasingly, they demand it. Anything less will have a hard time getting attention — or donations — in the crowded nonprofit marketplace.
The brand shaman fad will play itself out within a few years. Until then, stand firm and resist their temptations. And keep your donors in mind, every decision you make.
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Jeff Brooks
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