Night of the Brand Shamans
Something strange often happens when nonprofits turn their attention to branding.
The odd thing is, these standards almost always dictate sociopathic design that reduces readability and restricts emotional range:
* The fonts are often sans-serif and hard to read.
* Design techniques like reverse type, type over color and colored type only make things worse. (For a commonsense approach to readability and design, read “Type & Layout: Are You Communicating or Just Making Pretty Shapes,” by Colin Wheildon.)
- Companies:
- Merkle|Domain
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