Night of the Brand Shamans
Something strange often happens when nonprofits turn their attention to branding.
A strong brand — one that drives success in the marketplace — is a crystal-clear expression of your donors’ aspirations.
Here’s the deal
Donors don’t give because your programs are so brilliant. They don’t give because you’re so smart or strategic. And they don’t give because of your long history or superior achievements.
- Companies:
- Merkle|Domain
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