Night of the Brand Shamans
Something strange often happens when nonprofits turn their attention to branding.
Your donors give because of what giving means to them. How it gives them personal significance. How it fills their hearts with joy, or eases their conscience. How it changes the world in ways they care about. What it says about them — to themselves or to others.
That’s what your brand must articulate: What about your organization feeds donors’ needs? What is it about supporting you that makes them feel proud, or fulfilled, or cool, or validated?
- Companies:
- Merkle|Domain
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