When Ugly Works
DSCC campaign is powerful, but it won’t win any direct-mail beauty pageants.
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Sometimes, good direct mail is just downright ugly. On purpose. Maybe the goal is for the piece to look inexpensive and put together on the fly with whatever office supplies are at hand — or not done by a professional graphic designer. It implies frugality and no dime wasted on fancy, artistic, matchy-matchy stationery.
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Kimberly Seville
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