When Ugly Works
DSCC campaign is powerful, but it won’t win any direct-mail beauty pageants.
The 11th check box invites my feedback with the kind of sell copy you usually see above the dollar string. The copy above a series of ruled lines reads, "I want to stop the GOP from jeopardizing Social Security, repealing health care reform and providing tax breaks to companies that outsource American jobs. Here's why I'm standing with the DSCC today:"
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