When Ugly Works
DSCC campaign is powerful, but it won’t win any direct-mail beauty pageants.
A shopping-list style notepad with the headline "Stand with President Obama for Lasting Change/Silence GOP Lies" and a DSCC logo and website footer also are included, though mentioned nowhere. It is the only component with the DSCC's logo, interestingly. Perhaps the DSCC was using up old notepad inventory, but the premium would have added to the package's gestalt if it had repeated the "I am the Firewall/Stop the Radical Right in 2012" refrain like the tote bag offer.
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