When Ugly Works
DSCC campaign is powerful, but it won’t win any direct-mail beauty pageants.
Maybe the ugly package isn't intentional. It doesn't turn out like expected, or compromises were made between concept and execution — or maybe it's created by fans of the naked mole rat (Google the poor creature … ack!).
However it happens, mail that violates a snappy dresser's sense of style can cause some cringing.
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