When Ugly Works
DSCC campaign is powerful, but it won’t win any direct-mail beauty pageants.
Inside, a two-sheet, four-page letter continues the fun with fonts. It's nothing more than black ink on white stock, as unfancy as you can get, which is appropriate for a signer like James Carville. The letterhead has "DEMOCRATIC HEADQUARTERS" and "James Carville" in 18-point Courier.
The letter copy is in what looks like 14-point Arial. That's something you don't see every day, but with the larger-than-usual point size, it's quite readable. The letter is dated "Monday, June 20, 2011, 9:15 a.m." and opens with, "Finally, the political outhouse has been knocked over and the Republican Party's lies are hanging in the wind for everyone to see."
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