When Ugly Works
DSCC campaign is powerful, but it won’t win any direct-mail beauty pageants.
After that scare and more copy about what Democrats have to lose, reassurance comes on page three. In reviewing what happened in the 2010 election, the letter explains: "It was the first time in eight decades that the House switched party control without the Senate following suit — and that's directly attributable to the DSCC and the early support it got from individuals like you. The DSCC backed an effort that knocked on more than 2 million doors, called over 5.5 million swing voters, aired hard-hitting TV ads in nearly a dozen states — and won!
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