When Ugly Works

The reply form is a study in ugliness. It's busy, has a mix of fonts, a seemingly random yellow highlighter effect (although one swipe is over copy about various ways to give, including calling a toll-free number, which is good), a graphic of one dollar bill equaling $2 thanks to the match, a gray box with a personalized message using my first name and telling me the DSCC needs 19 donors from my city by Aug. 15, and no fewer than a dozen check boxes, six of which are the ask array.