Sound Annual Giving Programs Make Major Gifts Possible

And while we all know that’s true, many don’t put that advice into practice and mail enough pieces or conduct enough e-mail or phone campaigns to build our base of support.

Here are four reasons we sometimes fail:

1. Our plans are short term, stretching no further than our annual evaluation. As a result, we don’t project revenue expenses from acquisition mailings out far enough to show the return on investment that is not just possible but predictable.