Sound Annual Giving Programs Make Major Gifts Possible

2. We don’t advocate for what we know is true: Big gifts come from those who gave modest gifts in prior years.

3. We allow ourselves to become enablers by letting our programs be ruled by immediate needs, causing us to choose “quick fixes” that are of questionable merit. Premiums that often generate a lot of small, non-upgradable donations (such as name-and-address labels) fall into this category.