Sound Annual Giving Programs Make Major Gifts Possible

3. When a major gift is received, track the history of giving and share it with senior management to see the “process” the resulted in the gift.

4. Aggressively support your organization’s major-gift effort with the names of those you think are ready to be asked for more.

5. Think about ad talk about your annual-giving program as being the essential building block for the future success of your organization’s planned- and major-gift efforts.