Sound Off

What significance does your organization place on donor-relationship management?

“We are about to begin our 2006 Annual Campaign (which begins in late August and closes at the end of May 2006), and we are in the middle of a community capital campaign. This annual campaign year we have developed an account executive model for each of our (160) major-gift donor families (donors of $10,000 or more). For each donor we have assigned two or more volunteers or staff to meet with that donor, along with a senior professional staff member who serves as the point person for the particular [donor family] and volunteer solicitors for that donor. Additionally we’ve created a spreadsheet on our major-gift donor families highlighting information such as: