Sound Off

How has your organization used premiums effectively? Tell us about one of your most successful campaigns.

“This premium isn’t my own creation, but one to which I responded for Habitat for Humanity.I’d never given to them before. I received a mailing that had a simple, silver-colored ‘washer’ (like the metal ring for sealing screws, etc.). Except the hole in the middle was cut into the shape of a house (think the green Monopoly houses). Printed along the outside of the washer was the message, ‘Bless This House’ on one side, and on the reverse, ‘Habitat for Humanity International.’