Food for Thought: An Interview With Emelie Irving, Executive Director, Southeast Texas Food Bank
After a tough sell, Southeast Texas Food Bank’s investment in direct mail pays off big time.
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"Board members thought, 'Well why doesn't she just learn to write [fundraising] letters herself,' but that would not have been successful," Irving says. "We needed expertise we didn't have. With [in-house fundraising letters] we might have gotten in a few thousand dollars, but we needed hundreds of thousands."
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