Food for Thought: An Interview With Emelie Irving, Executive Director, Southeast Texas Food Bank
After a tough sell, Southeast Texas Food Bank’s investment in direct mail pays off big time.
Her advice for smaller nonprofits that need to spread their fundraising wings?
"Direct mail works. There's a reason why so many people do it," she says. "But don't try to do it in-house if you're a small nonprofit without the skill and expertise to be able to do the testing, the marketing, the creative work, to know where to purchase a list. There's a whole science that goes into direct marketing. Don't try to do it on the cheap."
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