Food for Thought: An Interview With Emelie Irving, Executive Director, Southeast Texas Food Bank
After a tough sell, Southeast Texas Food Bank’s investment in direct mail pays off big time.
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When the food bank was incorporated in 1991, it did no fundraising whatsoever, according to Executive Director Emelie Irving. By 2004, its budget was hovering around $700,000 to $800,000.
"When we were incorporated in 1991, we were begging, borrowing ... anything but stealing," Irving says. "We had no donors. Well, we had two donor names. My husband and myself were one, and one of our board members and her husband were another. We were trying to survive on grants and little events.
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