Food for Thought: An Interview With Emelie Irving, Executive Director, Southeast Texas Food Bank
After a tough sell, Southeast Texas Food Bank’s investment in direct mail pays off big time.
"We only do direct-mail fundraising," Irving says. "We do have an annual Food and Fund Drive that's sponsored by the local media outlet. We don't pay for that or organize that; we are just the recipients.
"We don't have a development staff, so direct mail is a very efficient way for us to fundraise and it's been very successful."
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