Food for Thought: An Interview With Emelie Irving, Executive Director, Southeast Texas Food Bank
After a tough sell, Southeast Texas Food Bank’s investment in direct mail pays off big time.
"What really probably got people to agree was that I was so convinced and so sure that this would be successful," she says. "Was I really as sure as I presented it? Not really ... but I believed it would be successful. I really projected absolute confidence in [direct mail]. If I had wavered even a second, they wouldn't have gone for it.
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