Food for Thought: An Interview With Emelie Irving, Executive Director, Southeast Texas Food Bank
After a tough sell, Southeast Texas Food Bank’s investment in direct mail pays off big time.
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That might seem counterintuitive in a small organization with limited resources, but Irving wouldn't have it any other way. And the risk paid off — the food bank, which partnered with Russ Reid — sees a higher-than-average (10 percent to 12 percent) response rate on its acquisition and cultivation efforts.
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