Speaking of Fundraising: 5 Tips for Nonprofits in an Economic Downturn

2. Treat your donors like gold. When the economy sours, individual donors might feel that they have fewer resources to give — especially wealthier benefactors who have large sums of money invested in the stock market. However, it’s important to convey to current donors how much they are appreciated, reminding them that their philanthropic dollars go a long way. Loyal donors deserve personalized recognition at all times, but they should be honored even more so during times when it might be hard to give. Altruism and stewardship drive charity, and donors who are respectfully praised are more willing to continue their tradition of giving.