Speaking of Fundraising: 5 Tips for Nonprofits in an Economic Downturn

4. Diversify the overall fundraising program. It’s not good business to put all of your financial hopes into one method of fundraising. The broader the range and the more creative your fundraising efforts, the more likely it is you’ll receive donations. At the American Friends of ALYN, we’ve initiated a broad outreach program to educate and raise awareness of ALYN Hospital, as well as diversified the overall fundraising program — a key component to building a lasting and robust nonprofit organization that can stand up to a recession.