Speaking of Fundraising: The Anatomy of a Major-Gifts Ask
The goal of any fundraising professional is to generate gifts of time, talent and especially treasure. The only way to generate a financial result is to request it. Whether the solicitation is oriented toward individuals, corporations, foundations, associations or organizations, one must be prepared, practice a lot, have a strategy and view personal solicitation as an exciting challenge. Remember that information involving research regarding the prospect is vital. Be sure to have ready answers to prospective donor questions, and make the solicitation scenario work for you.
Duke Haddad, Ed.D., CFRE, is currently associate director of development, director of capital campaigns and director of corporate development for The Salvation Army Indiana Division in Indianapolis. He also serves as president of Duke Haddad and Associates LLC and is a freelance instructor for Nonprofit Web Advisor.
He has been a contributing author to NonProfit PRO since 2008.
He received his doctorate degree from West Virginia University with an emphasis on education administration plus a dissertation on donor characteristics. He received a master’s degree from Marshall University with an emphasis on public administration plus a thesis on annual fund analysis. He secured a bachelor’s degree (cum laude) with an emphasis on marketing/management. He has done post graduate work at the University of Louisville.
Duke has received the Fundraising Executive of the Year Award, from the Association of Fundraising Professionals Indiana Chapter. He also was given the Outstanding West Virginian Award, Kentucky Colonel Award and Sagamore of the Wabash Award from the governors of West Virginia, Kentucky and Indiana, respectively, for his many career contributions in the field of philanthropy. He has maintained a Certified Fund Raising Executive (CFRE) designation for three decades.
