Special Events — More Than Just Raising Money

* Ad books can be given to event guests. The ad book is made up of paid advertisements and also includes information about the nonprofit. Prospects for ad buyers include local businesses, vendors, entrepreneurs and even donors who want to advertise a service.

* Special events also can build relationships, helping potential donors feel a connection with your cause. An event provides great “face time” with your supporters, sometimes setting the stage for large gifts.