Special Events Campaign of the Year: American Jewish World Service
25th Anniversary Campaign
Submitted by American Jewish World Service
✔ The Numbers
Recipients: 14,040
Response rate: 5 percent
Total cost: $514.205
Income generated: $1,427,885
Average gift: $1,977
There's no denying the benefit of having a super celeb smiling from the front of the invitation to your organization's gala. But it's not always about the star power. Sometimes focusing on the mission — even at an event where tickets go for $1,000 a pop — is what brings in the donors and other supporters.
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