Special Events Campaign of the Year: American Jewish World Service

Finally, another really innovative and forward-thinking element to the gala was an after-party aimed at attracting younger donors who couldn't necessarily afford to shell out $1,000 for the main event — with the goal of developing a base for future leadership. This was a huge hit with our judges, who liked that in addition to the extra ticket sales, it went a long way toward engaging the organization's future leaders (and donors).