Special Events Campaigns of the Year: MIND Research Institute and Avow Hospice
GOLD AWARD
2011 Butterfly Weekend
Submitted by Avow Hospice
The Numbers
Number of Recipients: 9,189
Response Rate: 5 percent
Total Cost: $30,269.27
Income Generated: $122,710.50
Average Gift: $275.14
Cost to Raise a Dollar: $0.25
The support materials for the Avow Hospice 2011 Butterfly Weekend were just stunning and decidedly uplifting — depicting both the elegant Butterfly Ball and the whimsical butterfly release that made up the weekend. But then again, how can you go wrong with butterflies? And that is the point that makes this special event so special. Hospice care is about death and dying, but Avow's Kit Chamberlain was quick to point out that it is also about life and the celebration of it. And the Butterfly Weekend was a perfect way to convey that.
- Companies:
- Nascar
Complete List of the 2012 Gold Awards for Fundraising Excellence Winners
Fundraising Campaign of the Year: Leader Dogs for the Blind
Grand Control of the Year: National Center for Missing & Exploited Children
Direct Mail Campaigns of the Year: World Vision & The National Humane Education Society
E-mail Campaigns of the Year: Trust for Public Land and People for the American Way
Multichannel Campaigns of the Year: People for the American Way and Christian Appalachian Project
