Special Events Make for Special Challenges

Meg Rider, events manager at MANNA, discussed with me recently some of the challenges of special-event fundraising and tips for fundraisers who lean heavily on this method:

• "It's always challenging to keep the events 'fresh' for guests and patrons so they have a new experience each time they attend. Though we always strive to attract more donors, we also count on a core group of very loyal patronage each year."